SEO for Developers
Every now and again, I get away from the computer screen and socially network with people in real life. So last week I went to the monthly SEO Meetup where our incredible host, Phil from 1918, was dropping SEO knowledge all over the place. This month’s meetup was aimed at developers so it was right up my alley and I learned quite a lot of new bits, plus did I mention there were SEO cupcakes!! One of them even had funnel cake on them! Anyway, back to the actual learning part. So here are some of the items that were mentioned:
1) If you’re having trouble finding your site when you search for it on Google, you can see what pages have been indexed by typing “site:www.yourdomain.com” into it and all of the pages that have been indexed will come up. If anything comes up, then your site has definitely been indexed. If not, then you may have to dig deeper to find out what’s going on, which brings me to:
2) One reason your site may not be indexed is because a developer may have put the code
meta name='robots' content='noindex,nofollow'
in your head tags, which tells the search engines not to index your site. This is used if you’re doing a soft launch to test the site out but can be an issue if the developer forgets to take it out. Bad developer!
3) Google is now pushing for the schema.org format, which is additional meta data you can use in your code for specific types of information like events, location specific info, books, movies, people, etc.
4) If you use a non-graphical web browser like Lynx, then you can see your site the way a search engine bot would see it. This helps you focus on the content of the site which is what the search engines are looking at, not the fancy, schmancy design. If you don’t want to use a Linux based web browser, then alternatively you can use Google webmaster tools and fetch a page as a Google bot would see it.
If you want to view the whole presentation, you can see it here: http://slidesha.re/pTWOWD. And if you’re in the Raleigh/Durham area and interested in learning more about SEO, you should check out the SEO What You Need to Know meetup group.